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Only About
Children

A new approach in educational and developmental thinking.

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Only About Children (Oac) is dedicated to delivering inspired, high quality early years education.

With over 70 Campuses across 3 states, Oac are committed to giving children not just education, but also a focus on their health and ensuring a positive sense of wellbeing.

The Goal

With plans to grow the number of campuses and occupancy levels at each one, Oac required a truly scalable digital solution to match their evolving requirements.

The first and foremost critical step in this journey was to audit and re-evaluate their tech-stack in parallel with their business and marketing goals. From there, we'd then explore the various ways in which we could increase traffic and grow revenue for the business.

Working closely with Oac and understanding their digital goals revealed a large disconnect between their technology requirements and the previously chosen web platform, Umbraco.

The Solution

The shortcomings of Umbraco was a key factor for Oac to engage Soul+Wolf.

In response and working closely with Oac, Soul+Wolf re-platformed the .NET solution to an open-source PHP framework; SilverStripe. The new SilverStripe framework, coupled with the implementation of a modular, "Headless" content management system allowed Oac to manage all of their website content with ease.

As part of the solution, a custom built 'User-Defined' Form module was developed to allow Oac Administrators the ability to independently create campaigns and forms (as needed) for a growing and more complicated list of campuses. Additionally, the integration and API mapping of these forms could all be managed via the CMS.

Then, through a combination of purpose built functional changes and hyper-targeted Google Ads and Facebook Ads campaigns, Oac saw a 141% increase in traffic to the website and a 997% increase in the number of enquiries coming through it.

The Results

141
Implementation of a full-funnel marketing strategy that resulted in a 141% increase in visits to the website.
997
Conversion-focussed digital marketing program that supported a 997% increase in enquiries from online channels.
36
A 36% reduction to the cost per lead.